A visual, step-by-step way to build campaigns that read like a story and perform like a system. Each panel is a move you can ship this week.
One sentence, defensible and clear: who you help, constraint you remove, outcome you create. Put that exact line in your ad, your hero, and your first paragraph so every click feels like progress, not a reset.
Top of funnel earns curiosity with a vivid before and after. Mid funnel replaces doubt with side-by-side evidence. Bottom funnel removes friction with price, delivery, and risk reversal. Mirror the winning ad hook on the landing page to keep scent.
Hooks, problems, proofs, offers. Rotate proofs beneath a top hook to fight fatigue while message-market fit stays intact. One job per frame, one CTA per screen. Short motion for attention, carousel for scanning, long-form for intent.
Inputs: CTR, CPC, frequency. Outcomes: conversion rate, CAC, payback, contribution margin by cohort. Annotate creative launches and site changes so causality is visible. If curiosity rises while payback worsens, you optimized the wrong link.
Onboard to one quick win in 48 hours, educate toward the next milestone, invite advocacy at peak value. As LTV rises, more channels clear margin and testing widens.
Need a crew to storyboard, shoot, and ship this rhythm across paid social and landing pages while you focus on product?
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